Roivenue is creating an analytics tool for more effective marketing and claims that its clients will increase their return on investment (ROI) by 15% and turnover by 30% year-on-year. The startup Roivenue has created a learning algorithm that evaluates all marketing channels in one place, even though each of them uses its own measurement. It can compare them against each other and evaluate the ROI of each.
For three years, the company, led by Pavel Šíma, grew from its own financial resources but was looking for an investor for its planned expansion abroad. That was us, at Pale Fire Capital, thanks to which Roivenue can raise up to 55 million CZK in exchange for a minority stake.
More detailed information can be found, for example, in the article on CzechCrunch.